FINANCE/ACCOUNTING CAREERS

NetWork: Make the Most of Your Online Connections

For busy accounting and finance professionals, networking online is a great way to make dozens — or even hundreds — of connections. And for those less inclined to reach out and socialize with new business contacts in a traditional setting, it can be an especially attractive option. Websites like LinkedIn.com and MeetUp.com, as well as industry discussion forums and trade association chat rooms, are making it easier for people to expand their professional networks. 

While the Internet can seem like a casual environment, keep in mind that the rules of etiquette still apply. In fact, you should be particularly careful in your cyberspace communication since if you make a faux pas online, it may be etched in stone if your comments are archived on the site.

Following are some guidelines for ensuring your online networking efforts make the best possible impression:

Be selective. While each one offers something different, the sites for professional networking tend to be well-moderated and frequented by participants you can learn from. Many industry associations host their own business forums that you can participate in even if you are not a paying member.

Also remember your networking activities do not have to be limited to business- or industry-specific sites. If you have a passion for hiking, for example, someone you meet through a website dedicated to those with similar interests could become a valuable connection.

Know the rules. Before participating in any online discussion group, be sure to read the guidelines. Also spend some time reviewing the archives or FAQs to get additional insight into the group. Some forums, for example, may not allow participants to promote their services, while others may have chat rooms designated just for doing business.

Make a positive impression. When you start participating in an online community, you’re building a professional reputation. Avoid discussing personal issues or weekend escapades online. In addition, read your message several times to make sure you’re not revealing confidential information — about yourself or your company — or coming across as rude or overaggressive. Typos or other grammatical errors also can make you appear unprofessional, so be sure you review your comments before clicking on the “post” icon.

When you do contact a new person in your network, keep your communication concise and explain your situation and any assistance you are seeking. For instance, “I noticed on XYZ site that you previously worked for Number One Company. I am currently applying for a job there and am looking for additional insights on the firm. Did you enjoy your experience at Number One Company?”

Play nice. Avoid sarcasm as much as possible. What you view as dry humor may come across as searing criticism in a posting.

Always be respectful and tolerant of others’ ideas and opinions. You may be offended by one member’s comments or get discouraged when someone disagrees with you, but resist the temptation to write a harsh message in response.  Negative or defensive remarks will only fuel the fire.

Don’t steal the stage. Be selective in your comments; there’s no need to weigh in on every topic. You’ll earn more credibility if you provide insight on the subjects you know best. Also, consider sending messages to participants directly, rather than copying the entire group, if the topic you want to discuss pertains to only a select few.

Be a resource. Don’t consult your professional network only when you need something. Regularly e-mail business contacts to offer your assistance, share a news article or update them on your career progress. And always thank those who help you, whether or not their assistance generated the results you were looking for.

Meeting ‘live’ is still important. While networking online is effective, it should not replace in-person interactions. Face-to-face meetings can build rapport in a way that electronic communications can’t, so arrange to speak with key contacts over lunch or coffee from time to time.

It’s crucial to demonstrate courtesy and tact in order to foster healthy professional relationships. By doing so, you’ll develop a strong online presence that could result in new job leads, clients or potential mentors who can help you continue advancing in your career.

Founded in 1948, Robert Half Finance & Accounting, a division of Robert Half International Inc., is first and largest specialized financial recruiting service. The company has more than 360 offices worldwide. Search for jobs now or learn more at www.roberthalf.com.